Ethereum NFT Sales Surge 56% in July 2025 as Alt-Chains Lose Market Share

In July 2025, Ethereum pulled even additional forward within the NFT market. Its NFT gross sales rose by 56%, whereas blockchains like Polygon and BNB Chain struggled. Proper now, collectors and creators are selecting to take a position the place they really feel most safe, and that’s Ethereum.

Key Takeaways

• Ethereum dominated with $275.6 million in NFT gross sales, rising 56% from June.

• Polygon’s gross sales plummeted by 51.1%, elevating considerations about its long-term viability.

• Bitcoin’s NFT ecosystem grew however nonetheless couldn’t match Ethereum’s scale.

• Cardano stunned everybody with a 102% gross sales bounce, displaying there’s life in area of interest chains.

• Collectors are specializing in Ethereum’s high collections, leaving smaller chains to combat for consideration.

Ethereum Pulls Away from the Pack

Ethereum had a standout July, with $275.6 million in NFT sales, a 56% enhance from June. These numbers matter, however the true story is about belief within the platform.

Patrons are more and more specializing in established collections like CryptoPunks, Pudgy Penguins, and Bored Ape Yacht Membership. These are initiatives with actual endurance, they usually’re all sitting comfortably on Ethereum. As traders get extra cautious, they’re placing their cash the place they see long-term worth.

Whereas Ethereum soared, many different blockchains had a tough month. Polygon’s NFT gross sales dropped by a staggering 51.1%. BNB Chain and Mythos didn’t fare any higher, every seeing their volumes slashed by greater than half.

These figures reveal extra than simply gross sales. Liquidity is fading on platforms that after provided decrease prices and quicker speeds. With fewer lively patrons and sellers, creators are transferring to Ethereum, the place the market stays lively.

Bitcoin’s NFT scene, powered by Ordinals and BRC-20 tokens, did grow by 45.8%. Nevertheless it’s nonetheless a distinct segment market. Bitcoin could also be a large in crypto, but it surely hasn’t but cracked the code for mainstream NFT adoption like Ethereum has.

Cardano’s Sudden Comeback

Not all various chains are in freefall. Cardano had a powerful July, with NFT gross sales doubling to about $7 million. It’s nonetheless small in comparison with Ethereum, however this progress reveals there’s demand for ecosystems that provide one thing totally different.

Cardano attracts customers with its neighborhood focus and decrease transaction charges. For some creators, particularly these engaged on environmentally pleasant initiatives, this can be a robust incentive. Cardano reveals that smaller platforms can succeed if they provide one thing totally different.

Why Ethereum Grew to become the Protected Guess for NFT Traders

Ethereum’s dominance isn’t an accident. A number of components are working in its favor:

• The most important NFT collections dwell on Ethereum. This creates a flywheel of liquidity, the place patrons know they will all the time discover sellers.

• Ethereum’s worth rally previous $3,900 in July gave a lift to NFT valuations.

• Builders proceed to construct marketplaces, instruments, and scaling options on Ethereum.

• Ethereum’s NFTs have change into digital standing symbols. Proudly owning a CryptoPunk or a Bored Ape is now about extra than simply hypothesis; it’s a method to present standing.

Traders are following the cash, and proper now, meaning anchoring their portfolios in Ethereum-based belongings.

Fragmented Market or Flight to Security?

The NFT market is extra unified than it was a 12 months in the past. July’s knowledge reveals that collectors and severe traders are transferring their cash into platforms that really feel steady and beneficial. Proper now, Ethereum is incomes that belief.

This doesn’t imply various chains haven’t any future. Cardano’s current progress reveals there may be nonetheless curiosity in area of interest platforms with distinctive choices. Nevertheless, chains that don’t stand out, like Polygon not too long ago, could wrestle to maintain up.

The development of shortly transferring initiatives between networks for quick beneficial properties is fading. Now, severe individuals are in search of depth, reliability, and cultural worth. Ethereum is assembly these wants.

The principle level is that the NFT market will not be shrinking, however maturing. Cash is concentrating, collectors are extra selective, and solely platforms with actual worth will succeed on this subsequent stage.