Ethereum Treasury Firm Buys $5M CryptoPunk—And Is Borrowing Stablecoins Against It

GameSquare, a digital media firm with an Ethereum treasury technique, stated Thursday that it acquired a uncommon CryptoPunk NFT for $5.15 million price of most popular shares.
The Ethereum-based NFT was beforehand owned by Robert Leshner, who based the decentralized lending protocol Compound and now serves as CEO of crypto asset supervisor Superstate. His most popular shares will be transformed into frequent inventory at $1.50 per share, GameSquare stated.
That includes “Cowboy Hat” and “Ape” as traits, the CryptoPunk is among the many 24 rarest NFTs from the long-lasting assortment of 10,000 pixelated profile footage, per market OpenSea. Lesher bought the NFT for two,501 ETH price $9.4 million in 2022, blockchain knowledge exhibits.
GameSquare is among the many first publicly traded firms to announce that it had bought a dear NFT as a option to maximize shareholder worth. The corporate says it plans to leverage the piece of digital artwork as a “strategic treasury asset,” “cultural image,” and yield-bearing asset.
GameSquare has acquired the long-lasting Cowboy Ape #5577 CryptoPunk from DeFi pioneer @rleshner in a $5.15M strategic funding.
We additionally added $10M of ETH to our treasury, bringing complete Ethereum treasury holdings to over $52 million. pic.twitter.com/U2LFaPqECm
— GameSquare Holdings Inc. (@GSQHoldings) July 24, 2025
On Thursday, the corporate’s profile image on X confirmed the CryptoPunk bought from Leshner, however an organization spokesman instructed Decrypt that the NFT is greater than a mascot.
“There’s nothing extra O.G. on this house than a CryptoPunk,” they stated. “A Punk is a marker that you simply’ve been right here, you’ve constructed by means of the cycles, and also you’re dedicated to the ecosystem.”
On Monday, the corporate, which was established in 2011, stated that it acquired authorization from its board of administrators to pursue a “NFT yield technique,” with an preliminary $10 million allocation.
The GameSquare spokesperson instructed Decrypt that the agency is borrowing stablecoins towards “high-quality NFTs like our CryptoPunk at a set price” and leveraging these funds to generate yield and seize a diffusion by means of a method managed by crypto agency Dialectic.
GameSquare’s inventory has rallied 72% to $1.30 over the previous month, rising alongside Ethereum’s worth, in accordance with Yahoo Finance. Nevertheless, GameSquare shares have fallen notably from a multi-year excessive of $2.82 earlier this month.
In a press release, GameSquare CEO Justin Kenna described the acquisition because the agency’s “first ‘grail,’” a time period reserved for ultra-rare NFTs that signaled extra NFT purchases may very well be coming.
“We’re taken with high-quality artwork and digital collectibles,” the GameSquare spokesperson stated, noting that CryptoPunks have each “cultural weight and monetary upside.”
Leshner has been within the information once more not too long ago. A little bit-known agency in Florida that makes a speciality of promoting for liquor defended itself this month towards an acquisition from Leshner. He declared a “partial” victory on X after the agency unveiled a Bitcoin treasury technique, regardless of being diluted out of a controlling stake within the firm.
GameSquare’s announcement follows a flurry of CryptoPunk gross sales earlier this week, which generated ranges of NFT buying and selling quantity not seen in months. On Sunday, $13.6 million price of CryptoPunks modified arms by means of a devoted market for the NFTs.
As of Thursday, the corporate stated that it owned round 12,900 ETH that’s at the moment price $48 million. And below current authorization from its board of administrators, the corporate stated it may possibly buy as much as $250 million price of digital belongings.
GameSquare owns a number of firms fashionable with the esports world, together with the gaming group FaZe Clan. It additionally owns a advertising and marketing company and manufacturing studio.
The CryptoPunk bought by GameSquare was transferred to a brand new proprietor on Thursday, blockchain knowledge exhibits. The digital pockets that acquired the NFT held 242 others, together with ones created by digital artists Beeple, Snowfro, Justin Aversano, and Sam Spratt. The digital pockets additionally held a Uncommon Pepe and an NFT from Tom Sachs’ Rocket Manufacturing unit.
“The pockets is managed below our treasury program in strategic partnership with Dialectic,” the GameSquare spokesperson stated. “ETH custody, NFT custody, and yield technique are all a part of the identical construction, housed below the Dialectic umbrella.”





